Book now: this year's two-day Virtual Annual Conference will take place online on 20-21 November 2024

BOOK NOW

LATEST NEWS AND RESOURCES

Unaffordable infant formula price rises: Safeguarding infant health and safety

Read more

Supporting families with infants in food insecurity

Read more

Teri Gavin-Jones discusses cultural curiosity in maternity

Read more

Dr Aimee Grant on the differences Autistic people may experience when breastfeeding

Read more

Unaffordable infant formula price rises

Recommendations for the UK Government

Learn more

LEARN MORE ABOUT THE CODE

WHO Policy Brief on ending unethical marketing practices

Read more

The International Code of Marketing of Breastmilk Substitutes

Read more

Working within the Code: Health professionals' guide

Read more

The impact of infant formula marketing

Read more

Small service achieves big

NHS Orkney’s journey to GOLD

Access case study

About Baby Friendly

About the Baby Friendly Initiative

Read more

Resources

Support for health professionals during Covid-19

Read more
UNICEF UK’s Baby Friendly Initiative has made a real difference in giving our staff the skills and confidence to change the conversation about breastfeeding and early relationship building with parents… Together we can ensure that every single mother and baby receives the very best possible care, at a point in their lives where the information and support we provide will have a profound effect on their future health and development.
Ellie Elkins, Infant Feeding Lead for West Sussex, Sussex Community NHS Foundation Trust