The Baby Friendly Initiative, UNICEF UK
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National Breastfeeding Week launches     News item 21 June 2010

National Breastfeeding Week launches today. Now in its 17th year, the week-long campaign aims to "raise awareness of the health benefits of breastfeeding, increase social acceptance of breastfeeding and promote support for breastfeeding".

Events are taking place all over the country, including picnics in Highgate, Bideford and South Shields, a breastfeeding marquee in Great Yarmouth and an "extreme" breastfeeding event in Ilkley.

You can also find out more at the NCT and ABM websites.